{"id":79236,"date":"2025-10-30T08:58:00","date_gmt":"2025-10-30T11:58:00","guid":{"rendered":"https:\/\/www.uai.com.br\/uainoticias\/?p=79236"},"modified":"2025-10-29T16:09:13","modified_gmt":"2025-10-29T19:09:13","slug":"anvisa-proibe-po-de-cafe-popular-e-alerta-consumidor","status":"publish","type":"post","link":"https:\/\/www.uai.com.br\/uainoticias\/2025\/10\/30\/anvisa-proibe-po-de-cafe-popular-e-alerta-consumidor\/","title":{"rendered":"Anvisa pro\u00edbe p\u00f3 de caf\u00e9 popular e alerta consumidor"},"content":{"rendered":"\n<p>A <strong>Anvisa<\/strong> determinou a suspens\u00e3o imediata do p\u00f3 para preparo de caf\u00e9 Fellow Criativo, da marca Cafellow, nesta <strong>ter\u00e7a-feira<\/strong> (28).<\/p>\n\n\n\n<p>O produto continha ingredientes n\u00e3o autorizados e fazia alega\u00e7\u00f5es sem comprova\u00e7\u00e3o cient\u00edfica, gerando alerta especialmente entre donas de casa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que o produto Fellow Criativo foi proibido pela Anvisa?<\/h2>\n\n\n\n<p>A suspens\u00e3o foi motivada pela presen\u00e7a do extrato de cogumelo <strong>Agaricus Bisporus<\/strong>, ingrediente n\u00e3o autorizado pela Anvisa e que n\u00e3o foi avaliado quanto \u00e0 seguran\u00e7a para uso em alimentos.<\/p>\n\n\n\n<p>Al\u00e9m do ingrediente irregular, o produto tamb\u00e9m exibia frases como \u201ccontrole de insulina\u201d e \u201cdiminui o colesterol\u201d, o que infringe normas da Anvisa por n\u00e3o apresentar embasamento cient\u00edfico.<\/p>\n\n\n\n<p>A embalagem tamb\u00e9m confundia o consumidor ao exibir a express\u00e3o \u201c<strong>caf\u00e9 em sach\u00ea<\/strong>\u201d, induzindo \u00e0 falsa ideia de ser um caf\u00e9 tradicional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o os riscos de consumir produtos fora das normas da Anvisa?<\/h2>\n\n\n\n<p>O consumo de produtos que n\u00e3o seguem as normas podem trazer consequ\u00eancias \u00e0 sa\u00fade, principalmente quando h\u00e1 subst\u00e2ncias n\u00e3o testadas ou promessas enganosas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subst\u00e2ncias n\u00e3o aprovadas podem causar rea\u00e7\u00f5es adversas.<\/li>\n\n\n\n<li>Frases sem comprova\u00e7\u00e3o cient\u00edfica geram falsas expectativas.<\/li>\n\n\n\n<li>R\u00f3tulos confusos dificultam decis\u00f5es conscientes de compra.<\/li>\n\n\n\n<li>H\u00e1 risco de abandono de tratamentos m\u00e9dicos por confian\u00e7a no produto.<\/li>\n<\/ul>\n\n\n\n<p><strong>Aten\u00e7\u00e3o:<\/strong> produtos que prometem benef\u00edcios \u00e0 sa\u00fade devem ter registro e aprova\u00e7\u00e3o espec\u00edficos da Anvisa, com base em estudos cl\u00ednicos revisados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que diz a legisla\u00e7\u00e3o brasileira sobre o que \u00e9 considerado caf\u00e9?<\/h2>\n\n\n\n<p>Segundo a legisla\u00e7\u00e3o vigente, apenas o <strong>gr\u00e3o de caf\u00e9<\/strong> pode compor o produto denominado \u201ccaf\u00e9\u201d no Brasil.<\/p>\n\n\n\n<p>\u00c9 permitida at\u00e9 1% de impurezas naturais, mas \u00e9 proibida a adi\u00e7\u00e3o de elementos como corantes, outros gr\u00e3os, a\u00e7\u00facares ou extratos vegetais \u2014 como o usado no Fellow Criativo.<\/p>\n\n\n\n<p>A Cafellow, embora inovadora em sabores e formatos, errou ao <strong>rotular indevidamente<\/strong> um produto que n\u00e3o segue essa defini\u00e7\u00e3o legal.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DHrNajARvAz\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DHrNajARvAz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publica\u00e7\u00e3o no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DHrNajARvAz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Uma publica\u00e7\u00e3o partilhada por cafellow (@cafellow)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">A Cafellow se posicionou ap\u00f3s a proibi\u00e7\u00e3o?<\/h2>\n\n\n\n<p>Sim. Em nota oficial enviada ao G1, a Cafellow afirmou que suspendeu imediatamente a comercializa\u00e7\u00e3o, distribui\u00e7\u00e3o e propaganda do produto Fellow Criativo.<\/p>\n\n\n\n<p>Segundo a empresa, est\u00e3o sendo tomadas medidas para ajustar o produto \u00e0s normas e obter o <strong>registro sanit\u00e1rio necess\u00e1rio<\/strong>.<\/p>\n\n\n\n<p>A Cafellow tamb\u00e9m refor\u00e7ou seu compromisso com a sa\u00fade dos consumidores, prometendo transpar\u00eancia no processo de regulariza\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entenda o papel da Cafellow no mercado de caf\u00e9s especiais<\/h2>\n\n\n\n<p>Fundada em 2024 por <strong>Paula Veloso<\/strong>, a Cafellow rapidamente se destacou ao unir tradi\u00e7\u00e3o mineira com inova\u00e7\u00e3o em sach\u00eas e sabores diferenciados.<\/p>\n\n\n\n<p>Mesmo com o epis\u00f3dio da proibi\u00e7\u00e3o, a marca continua ativa com outras vers\u00f5es aprovadas pela Anvisa, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fellow Determinado \u2013 caf\u00e9 torrado e mo\u00eddo puro<\/li>\n\n\n\n<li>Fellow Sensual \u2013 p\u00f3 com sabor cereja e framboesa com maca peruana<\/li>\n<\/ul>\n\n\n\n<p><strong>Dica r\u00e1pida:<\/strong> sempre leia com aten\u00e7\u00e3o o r\u00f3tulo dos produtos e verifique se h\u00e1 n\u00famero de registro da Anvisa antes de consumir qualquer alimento que prometa benef\u00edcios \u00e0 sa\u00fade.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DQXbxCIiVkA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DQXbxCIiVkA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publica\u00e7\u00e3o no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DQXbxCIiVkA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Uma publica\u00e7\u00e3o partilhada por cafellow (@cafellow)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Nota oficial da Cafellow na \u00edntegra<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>A Cafellow, em respeito aos seus clientes e parceiros, vem a p\u00fablico esclarecer os fatos recentes envolvendo o produto FELLOW CRIATIVO.<br>Nosso compromisso fundamental sempre foi, e continua sendo, a sa\u00fade, o bem-estar e a seguran\u00e7a de nossos consumidores. Pautamos nossa atua\u00e7\u00e3o pela transpar\u00eancia, qualidade e inova\u00e7\u00e3o respons\u00e1vel.<br>Em virtude de uma recente Resolu\u00e7\u00e3o (RE) da Ag\u00eancia Nacional de Vigil\u00e2ncia Sanit\u00e1ria (ANVISA), que disp\u00f5e sobre a comercializa\u00e7\u00e3o do referido produto, informamos que a Cafellow acatar\u00e1 integralmente a decis\u00e3o da ag\u00eancia.<br>Desta forma, estamos iniciando a suspens\u00e3o provis\u00f3ria e imediata da comercializa\u00e7\u00e3o, distribui\u00e7\u00e3o e publicidade do Fellow Criativo em todos os nossos canais de venda.<br>A Cafellow informa que j\u00e1 est\u00e1 adotando todas as provid\u00eancias administrativas e t\u00e9cnicas necess\u00e1rias para que o CAF\u00c9 FELLOW CRIATIVO seja devidamente registrado junto \u00e0 ANVISA, de acordo com todas as normas sanit\u00e1rias vigentes, visando retomar sua comercializa\u00e7\u00e3o o mais breve poss\u00edvel.<br>Refor\u00e7amos nossa total confian\u00e7a na qualidade do nosso produto e agradecemos a compreens\u00e3o e a confian\u00e7a depositada em nossa marca.<br>Permanecemos \u00e0 disposi\u00e7\u00e3o para quaisquer esclarecimentos adicionais atrav\u00e9s de nossos canais de atendimento.<\/p><\/blockquote><\/figure>\n\n\n\n<p><em>Fonte: <a href=\"https:\/\/g1.globo.com\/economia\/agronegocios\/noticia\/2025\/10\/28\/governo-federal-proibe-po-para-cafe-em-sache-da-marca-cafellow.ghtml#cafellow\" target=\"_blank\" rel=\"noreferrer noopener\">G1<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Anvisa determinou a suspens\u00e3o imediata do p\u00f3 para preparo de caf\u00e9 Fellow Criativo, da marca Cafellow, nesta ter\u00e7a-feira (28). O produto continha ingredientes n\u00e3o autorizados e fazia alega\u00e7\u00f5es sem comprova\u00e7\u00e3o cient\u00edfica, gerando alerta especialmente entre donas de casa. Por que o produto Fellow Criativo foi proibido pela Anvisa? A suspens\u00e3o foi motivada pela presen\u00e7a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":79244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11601],"tags":[683,868,6153,327],"class_list":["post-79236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","tag-anvisa","tag-cafe","tag-proibicao","tag-saude"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anvisa pro\u00edbe p\u00f3 de caf\u00e9 popular e alerta consumidor - UAI Not\u00edcias<\/title>\n<meta name=\"description\" content=\"Anvisa proibiu o p\u00f3 Fellow Criativo ap\u00f3s detectar ingrediente irregular e frases enganosas sobre sa\u00fade na embalagem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uai.com.br\/uainoticias\/2025\/10\/30\/anvisa-proibe-po-de-cafe-popular-e-alerta-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anvisa pro\u00edbe p\u00f3 de caf\u00e9 popular e alerta consumidor - 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