{"id":73362,"date":"2025-10-14T10:43:00","date_gmt":"2025-10-14T13:43:00","guid":{"rendered":"https:\/\/www.uai.com.br\/uainoticias\/?p=73362"},"modified":"2025-10-14T10:53:51","modified_gmt":"2025-10-14T13:53:51","slug":"zara-vence-batalha-judicial-e-garante-direito-de-usar-codigo-secreto","status":"publish","type":"post","link":"https:\/\/www.uai.com.br\/uainoticias\/2025\/10\/14\/zara-vence-batalha-judicial-e-garante-direito-de-usar-codigo-secreto\/","title":{"rendered":"Zara vence batalha judicial e garante direito de usar c\u00f3digo secreto"},"content":{"rendered":"\n<p><strong>A Zara conquistou uma importante vit\u00f3ria judicial<\/strong> no Supremo Tribunal da Espanha, que autorizou o uso da sequ\u00eancia num\u00e9rica \u201c26 1 18 1\u201d como marca distintiva da empresa. A decis\u00e3o, emitida no final de setembro de 2025, reverteu a senten\u00e7a anterior da Audi\u00eancia Provincial de Madri, que havia negado o pedido do grupo Inditex, propriet\u00e1rio da rede espanhola de varejo de moda.<br><br>Pontos de destaque da vit\u00f3ria da Zara:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Supremo considerou que a sequ\u00eancia num\u00e9rica tem significado reconhec\u00edvel pelo p\u00fablico<\/li>\n\n\n\n<li>A decis\u00e3o refor\u00e7a o valor simb\u00f3lico da marca no mercado global<\/li>\n\n\n\n<li>O caso redefine crit\u00e9rios para o registo de marcas num\u00e9ricas na Uni\u00e3o Europeia<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O que motivou a disputa judicial<\/h2>\n\n\n\n<p>A <strong>disputa come\u00e7ou quando o \u00f3rg\u00e3o oficial espanhol respons\u00e1vel pelo registro de patentes, marcas e desenhos industriais<\/strong> (Oficina Espa\u00f1ola de Patentes y Marcas, equivalente ao brasileiro <a href=\"https:\/\/www.gov.br\/inpi\/pt-br\">Instituto Nacional da Propriedade Industrial<\/a> &#8211; INPI) recusou o pedido de registro da sequ\u00eancia \u201c26 1 18 1\u201d. O \u00f3rg\u00e3o entendeu que os n\u00fameros n\u00e3o possu\u00edam caracter\u00edsticas distintivas suficientes para serem considerados uma marca. Essa posi\u00e7\u00e3o foi mantida pela Audi\u00eancia Provincial de Madri, antes de chegar ao Supremo Tribunal.<\/p>\n\n\n\n<p>O tribunal madrileno argumentou que o sinal n\u00e3o apresentava significado intr\u00ednseco e, portanto, n\u00e3o poderia ser percebido como uma marca pelo consumidor m\u00e9dio. O grupo Inditex recorreu da decis\u00e3o, defendendo que a sequ\u00eancia possu\u00eda um valor simb\u00f3lico e uma associa\u00e7\u00e3o direta com o nome \u201cZara\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.uai.com.br\/uainoticias\/wp-content\/uploads\/2025\/10\/zara_1760448637886-1024x576.jpg\" alt=\"Zara vence batalha judicial e ganha direito de usar c\u00f3digo secreto\" class=\"wp-image-73385\" srcset=\"https:\/\/www.uai.com.br\/uainoticias\/wp-content\/uploads\/2025\/10\/zara_1760448637886-1024x576.jpg 1024w, https:\/\/www.uai.com.br\/uainoticias\/wp-content\/uploads\/2025\/10\/zara_1760448637886-300x169.jpg 300w, https:\/\/www.uai.com.br\/uainoticias\/wp-content\/uploads\/2025\/10\/zara_1760448637886-768x432.jpg 768w, https:\/\/www.uai.com.br\/uainoticias\/wp-content\/uploads\/2025\/10\/zara_1760448637886-750x422.jpg 750w, https:\/\/www.uai.com.br\/uainoticias\/wp-content\/uploads\/2025\/10\/zara_1760448637886-1140x641.jpg 1140w, https:\/\/www.uai.com.br\/uainoticias\/wp-content\/uploads\/2025\/10\/zara_1760448637886.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Fachada de uma loja da Zara &#8211; Cr\u00e9ditos: depositphotos.com \/ Marlon_Trottmann<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Por que o Supremo Tribunal decidiu a favor da Zara<\/h2>\n\n\n\n<p>O <strong>Supremo Tribunal espanhol discordou do entendimento das inst\u00e2ncias anteriores<\/strong>. Segundo o ac\u00f3rd\u00e3o, os ju\u00edzes aplicaram um crit\u00e9rio \u201cexcessivamente restritivo\u201d sobre o significado de marcas num\u00e9ricas, desconsiderando o contexto e o reconhecimento popular da marca.<\/p>\n\n\n\n<p>Para o Supremo, a legisla\u00e7\u00e3o comunit\u00e1ria e nacional, bem como a interpreta\u00e7\u00e3o do Tribunal de Justi\u00e7a da Uni\u00e3o Europeia, permitem que sinais num\u00e9ricos possam funcionar como marca, desde que o p\u00fablico consiga associ\u00e1-los \u00e0 origem empresarial de forma natural.<\/p>\n\n\n\n<p><strong>Aten\u00e7\u00e3o:<\/strong> o tribunal destacou que o consumidor m\u00e9dio est\u00e1 familiarizado com a marca Zara e pode facilmente associar a sequ\u00eancia \u201c26 1 18 1\u201d ao nome da empresa, mesmo sem explica\u00e7\u00e3o expl\u00edcita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O significado por tr\u00e1s da sequ\u00eancia \u201c26 1 18 1\u201d<\/h2>\n\n\n\n<p>O <strong>significado da marca num\u00e9rica \u00e9 simples<\/strong>: cada n\u00famero representa uma letra do alfabeto ingl\u00eas. Assim, 26 corresponde a Z, 1 a A, 18 a R e novamente 1 a A. Juntas, as letras formam \u201cZARA\u201d.<\/p>\n\n\n\n<p>Esse tipo de codifica\u00e7\u00e3o num\u00e9rica n\u00e3o \u00e9 comum em marcas registradas, mas o tribunal entendeu que, neste caso, o valor simb\u00f3lico e a forte associa\u00e7\u00e3o do p\u00fablico com o nome da empresa justificam a exce\u00e7\u00e3o.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DPMLwkijHHk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DPMLwkijHHk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DPMLwkijHHk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Uma publica\u00e7\u00e3o compartilhada por Raissa Mahon | Advogada | Influenciadora (@raimixstyle)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">O impacto da decis\u00e3o no mercado de marcas<\/h2>\n\n\n\n<p>Especialistas em propriedade intelectual consideram que a <strong>vit\u00f3ria da Zara abre precedentes relevantes<\/strong> para outras empresas que pretendem registrar sinais n\u00e3o convencionais, como n\u00fameros, sons ou combina\u00e7\u00f5es visuais abstratas. O reconhecimento judicial de que o contexto e o valor simb\u00f3lico da marca s\u00e3o fatores determinantes amplia o entendimento legal sobre o que pode ser protegido.<\/p>\n\n\n\n<p>Al\u00e9m disso, a decis\u00e3o pode inspirar estrat\u00e9gias de branding mais criativas, especialmente em um cen\u00e1rio em que as marcas buscam diferencia\u00e7\u00e3o em mercados saturados e digitais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A vit\u00f3ria da Zara redefine os limites da identidade de marca<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Supremo reconheceu a possibilidade de registo de marcas num\u00e9ricas com valor simb\u00f3lico<\/li>\n\n\n\n<li>A decis\u00e3o refor\u00e7a a import\u00e2ncia da percep\u00e7\u00e3o do consumidor na defini\u00e7\u00e3o de uma marca<\/li>\n\n\n\n<li>O caso amplia as fronteiras legais do branding na Europa<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Zara conquistou uma importante vit\u00f3ria judicial no Supremo Tribunal da Espanha, que autorizou o uso da sequ\u00eancia num\u00e9rica \u201c26 1 18 1\u201d como marca distintiva da empresa. A decis\u00e3o, emitida no final de setembro de 2025, reverteu a senten\u00e7a anterior da Audi\u00eancia Provincial de Madri, que havia negado o pedido do grupo Inditex, propriet\u00e1rio [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":73380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11601],"tags":[2831,203,13662],"class_list":["post-73362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","tag-justica","tag-moda","tag-zara"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zara vence batalha judicial e garante direito de usar c\u00f3digo secreto - UAI Not\u00edcias<\/title>\n<meta name=\"description\" content=\"A Zara conseguiu uma vit\u00f3ria hist\u00f3rica ao registrar sua marca num\u00e9rica. 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